Beyond Empty Promises: How Hong Kong Can Build Consumer Trust in Sustainability
People want products that align with their health, families, and values, but decades of over-promising have dulled consumer trust.... Read More
Kun Tian
Kun Tian is a Senior Lecturer in Marketing and Analytics at Kent Business School. His research focuses on consumer behaviour, digital innovation, and sustainable consumption, with a particular emphasis on emerging markets in Asia and the intersection of technology, policy, and public health.